The start of the football season brings the buzz of anticipation, the tweaking and re-tweaking of fantasy football teams, the hum of the crowd and a match day experience that for many - from the superstitious kiss of the lucky scarf to the half time food and drinks order - is an event in its own right.
For loyal fans up and down the country, Sodexo are looking to improve the match day experience to ensure the focus on the fans is purely on the match and not the queue for a soggy sausage roll.
Using high quality, fresh and local produce, a variety of choice – including vegan and low calorie – and the latest technology to speed up the process, the 2019/2020 football season could be one to remember on and off the pitch.
Feeding the 12th Player
At the core of our catering options are the fans, and the offer across stadiums such as the AMEX Community Stadium in Brighton, Liberty Stadium in Swansea and Ewood Park in Blackburn incorporate menus that associate local businesses and consistent offerings. Our approach to developing a menu comes from understanding the fan base, the club, its history and its traditions to provide an experience tailored to the tastes and needs of a fan.
We share our passion for food and high-quality ingredients with our customers – and a football stadium is the perfect place to do this. Further, with years of hospitality experience bringing fans together we know that great food gets people talking – so the red card for the team captain won’t be the only conversation in the stands!
As part of the Sodexo approach to taking the match day experience to the next level, we’ve developed menus which stay true to the traditions of a Saturday afternoon staple but elevate them to new heights.
Our menus include – prime cut burgers and hot dogs, fries (and dirty fries for something extra), pulled smoked brisket burgers and selections of wraps.
VAR Isn’t the Only Technology to Change the Game
Communication with fans is key to a successful catering offering in any stadium and with Swansea, Brighton and Blackburn averaging attendances in the tens of thousands we have developed a technology setup to ensure the process is clear and easy.
Digital signs and menu offerings (including the latest offers) will be shown across the stadium concourse, reducing time to purchase and getting the fans back into the action as quickly as possible.
These signs, which will also hold other information from partners and the clubs themselves, will be clearly visible from multiple points and are flexible to allow for changing menus throughout the season to allow for special editions of well loved fan fare like pies.
Signage graphics have been designed to complement the look and feel of the club identities; reflecting their heritage and club colours, brightening up the concourse and increasing that sense of belonging which is important to all football fans. This approach has also extended to the kiosk staff uniforms; in all cases reflecting the club colours and sometimes the club crests. Staff are representing the club and serving fans with pride.
Venues and History
Football is a sport steeped in traditions and values associated with a point in time, a player or the pride of a local area.
With our retail stadium options include:
Ewood Park, Blackburn: The home of Blackburn Rovers, Premier League Champions 94/95, holding 31,000 spectators for matches within the Championship. The team was established in 1875 and was a founding member of both the football league in 1888 and the Premier League in 1992.
AMEX, Brighton: The home of Brighton and Hove Albion – a 30,000 capacity stadium hosting Premier League football for its third consecutive season, as well as a host of other events throughout the year.
The Liberty Stadium, Swansea: The home of Swansea City since 2005 and host to Championship football in 2019/2020 season. The Welsh team have played in the English football league since 1920 and have won a number of major honours including the Football League Cup in 2013.
All packaging and offerings within these stadiums are unique to the team and history in question and is completely bespoke. Further, packaging will be recyclable.
Find out more about our football stadium offering by contacting one our event and catering teams in your area.