London 2012 was the first time that there has been an in-venue hospitality programme that was open to all at an Olympic and Paralympic Games, as previously this had been the preserve of sponsors only.
Prestige Ticketing Limited, a joint venture between Sodexo Prestige and the Mike Burton Group, was appointed as the sole provider of up to 110,000 hospitality packages for both the Olympic and Paralympic Games. This operation delivered world-class hospitality services at the Park for the first time in Olympic history, comprising the best of sustainably and ethically sourced British produce; stunning, innovative, and inspirational hospitality venues; exquisite food and wines; and exceptional service.
Designed and built by Prestige Ticketing, Prestige Pavilion was located 70 metres from the Olympic Stadium and catered for up to 3,000 people per day. The three-storey building was the largest temporary hospitality structure ever constructed at a sports event.
We took a modern, innovative and professional approach in creating our menus, which met LOCOG’s required standards, such as Fairtrade, Marine Stewardship Council certified fish and Farm Assured Red Tractor. Our vision was to use the Games as an opportunity to celebrate the variety and quality of British regional food and to inspire positive and sustainable change in the UK event, catering and hospitality industry. The menus were unashamedly ‘Best of British’ served in a fresh and contemporary style.
In the 18 months leading up to the Games, our executive chefs scoured the UK seeking out small, artisan suppliers that are producing great food ethically and sustainably. London 2012 presented an excellent opportunity to showcase this home grown talent. The team foraged for sea purslane on the salt marshes of Norfolk, sourced Dover sole from the English Channel, helped make artisan Somerset cheddar, visited a fourth-generation pig farmer producing the finest free-range pork and selected the best dry-aged Irish beef.